Domino's pledges $174 million from for St. Jude hospital from roundup campaign
The world’s top-selling pizza chain is betting big on the generosity of its customers. And it is not alone.
Domino’s recently pledged $174 million over the next ten years to benefit St. Jude Children’s Research Hospital, expecting the funds to come from its longstanding roundup campaign that invites customers to donate the difference between their purchase total and the next-highest dollar amount. The pizza chain has already raised more than $126 million this way across the past two decades for ALSAC, the fundraising organization for the Tennessee-based hospital.
Domino’s is the latest and largest example of “checkout charity” success. The fundraising tool raked in 24% more money in 2022 than 2020 among the highest making programs, for a total of $749 million, according to the professional association Engage for Good.
That staying power has franchises hopeful that consumers will continue giving their spare change despite shifts toward online shopping, negative economic headwinds and fears that more frequent solicitations will cause fatigue. Meanwhile, some retailers are fleshing out partnerships first formed after the 2020 racial reckoning pushed corporate citizenship toward the forefront of business practices.
Related articles
Hush money trial: Trump witness Costello back on the stand after admonishment
NEW YORK (AP) — A defense witness in Donald Trump’s hush money case whom the judge threatened to rem2024-05-22- WASHINGTON (AP) — Many animals can glow in the dark. Fireflies famously blink on summer evenings. Bu2024-05-22
EPHRAIM HARDCASTLE: French magazine uses AI photographs to predict the Royal Family's future
French magazine Paris Match elevates the art of doctored Royal photographs to a new level with a por2024-05-22Cynthia Erivo dazzles in black and white dress at the 49th Chaplin Awards ceremony in New York City
Cynthia Erivo made quite the impression during the 49th Chaplin Awards ceremony, which was held at t2024-05-22Russian general who criticized equipment shortages in Ukraine is arrested on bribery charges
TALLINN, Estonia (AP) — A Russian general who was relieved of duty last year after complaining about2024-05-22Chelsea Gray signs extension with 2
HENDERSON, Nev. (AP) — Point guard Chelsea Gray signed a contract extension through 2025 to remain w2024-05-22
atest comment